At Say the Label, we believe great clothes should outlast seasons - not end up in landfill.
Every garment is made with longevity in mind: from considered design and timeless silhouettes to durable, natural fibres like cotton, linen, and lyocell. Our fabrics are OEKO-TEX® certified and tested for quality, shrinkage, and colour fastness before production.
We produce in small runs, guided by real-time customer demand, to avoid overproduction and excess inventory. Our factory in India is SEDEX-audited and verified under the Higg FSLM framework, ensuring fair labour and strong environmental standards.
From initial sketch to final stitch, we take a slow, intentional approach to design - so your clothes become favourites you reach for again and again.
We’re proud of the pieces we create - and we stand behind their quality. Each garment goes through multiple rounds of sampling and testing to get the details just right.
Our factory partners bring decades of experience to the table, blending traditional craftsmanship with modern quality standards. We personally visit the team twice a year to stay closely connected with the process and people behind the clothes.
Back in Melbourne, every order is hand-packed by our founder and team, with a final check before it’s sent out. If something’s not quite right? We’ll happily take it back - because you deserve pieces that fit beautifully, feel great, and last.
We design with care - choosing materials, partners, and packaging that reflect our commitment to lower-impact fashion.
Our fibres are 100% plant-based, and we’re working toward using only certified low-impact materials across our entire range by 2026.
Our packaging is free from conventional plastic and designed to be low-impact. Garments are wrapped in recycled tissue, sealed with soy-ink printed stickers, and shipped in Hero Pack mailers made from 70–80% PBAT (a compostable bio-based polymer) and 20–30% cornstarch. Our thank-you cards are printed on recycled paper.
It’s all part of our mission to build a brand that’s beautiful in design and responsible by nature, from fibre to finish.