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Designed in Melbourne by Sophie, handcrafted in India by the artisans she works with every season.

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Say Journal

Notes from Sophie's desk and the workrooms.

SAY X A-S - Meet the Designer
Journal

SAY X A-S - Meet the Designer

Introducing Say x A-S At the heart of Say is a love for craft, detail, and storytelling - values we instantly recognised in multidisciplinary designer Annabelle Strover....

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Jaipur Guide

Jaipur Guide

A Few of My Favourite Places in the Pink City There’s something about Jaipur. The colour, the craftsmanship, the energy, it’s chaotic and calm all at...

The Signature Tee, An Everyday Essential, Elevated

The Signature Tee, An Everyday Essential, Elevated

At Say, the Label, we’ve never been interested in basics for the sake of it. When we set out to create our Signature Tee, we weren’t...

Say Masala Chai

Say Masala Chai

Warming, grounding, and best shared! Our Say take on masala chai—a little spice, a lot of comfort. Brewed slow, sipped slower. Recipe below 🤎

Get the Look: Rita Montezuma

Get the Look: Rita Montezuma

Recently, Rita Montezuma was seen effortlessly styling pieces from Say, the Label.. Known for her fearless approach to layering, unexpected color combinations, and eclectic accessories, Rita...

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© 2026 Say The Label. Sophie Yencken trading as Say The Label, ABN 83 726 521 689.

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New Bestsellers Shop all

Bestsellers

  • Wrap Top - Ivory Sold out
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    $180.00
  • Daisy Asymmetric Top - Ivory Sold out
    Daisy Asymmetric Top - Ivory
    $165.00
  • Signature Long Sleeve - Chocolate Sold out
    Signature Long Sleeve - Chocolate
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  • Signature Tee - Ivory Sold out
    Signature Tee - Ivory
    $125.00