Friends of Say

A small circle of women who already wear us, and share what they love.

You and your friends are looked after for it. What that looks like, you find out once you are in. It is an application, not a sign-up, and we keep it small on purpose.

You might be a Friend of Say if

01
You own a Say piece

At least one. It is the only rule that never bends.

02
You enjoy shooting content

Outfits, details, days out. Your feed feels like you, whatever its size.

03
You are a little obsessed

With fabric. With the French knots. With the way a cuff is finished. You notice the details, and you say so.

Apply nowFive questions. What you get is in your welcome note, once you are in.

A few questions

Do I need lots of followers?
No. A real feed matters more than a big one.
Does everyone get in?
Not always. For us, it’s less about follower count and more about people that have pieces already and that genuinely love our brand! We want to work with people who really connect with our clothes and what we’re building, because the best partnerships never feel forced.
Do I have to post a certain amount?
No quotas, no scripts. Share when it feels natural.
What do I get?
Your friends get something, and so do you. The full breakdown is in your welcome note, and in your account once you are a Friend.