
Wear your story. Thoughtfully designed, effortlessly worn.
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Ditsy Embroidered Shirt - Sherbet
No reviewsRegular price $225.00 AUDRegular priceUnit price / per$0.00 AUDSale price $225.00 AUD -
Lola Cutwork Shirt
No reviewsRegular price $285.00 AUDRegular priceUnit price / per$0.00 AUDSale price $285.00 AUD -
Chloe Cross Stitch Blouse
No reviewsRegular price $255.00 AUDRegular priceUnit price / per$0.00 AUDSale price $255.00 AUD -
Sale
Square Halter Top
No reviewsRegular price $165.00 AUDRegular priceUnit price / per$245.00 AUDSale price $165.00 AUDSale -
Lily Asymmetric Peplum Tie Blouse
No reviewsRegular price $225.00 AUDRegular priceUnit price / per$0.00 AUDSale price $225.00 AUD -
Lily Short
No reviewsRegular price $155.00 AUDRegular priceUnit price / per$0.00 AUDSale price $155.00 AUD -
Wave Denim Jacket
2 reviewsRegular price $325.00 AUDRegular priceUnit price / per -
Daisy Asymmetric Top
2 reviewsRegular price $165.00 AUDRegular priceUnit price / per$0.00 AUDSale price $165.00 AUD -
Breeze Blocks Asymmetric Top
No reviewsRegular price $125.00 AUDRegular priceUnit price / per$165.00 AUDSale price $125.00 AUDSale -
Handmade Crochet Knit
1 reviewRegular price $245.00 AUDRegular priceUnit price / per$350.00 AUDSale price $245.00 AUDSale -
Wrap Top - Blue Bell Ditsy
No reviewsRegular price $180.00 AUDRegular priceUnit price / per -
Wave Denim Skirt (Ivory)
No reviewsRegular price $90.00 AUDRegular priceUnit price / per$180.00 AUDSale price $90.00 AUDSale -
Sale
Wave Denim Skirt
1 reviewRegular price $122.50 AUDRegular priceUnit price / per$245.00 AUDSale price $122.50 AUDSale -
Ditsy Embroidered Shirt
4 reviewsRegular price $225.00 AUDRegular priceUnit price / per -
Sale
Flora Wrap Skirt
No reviewsRegular price $192.50 AUDRegular priceUnit price / per$275.00 AUDSale price $192.50 AUDSale -
Sale
Flora Dress
No reviewsRegular price $295.00 AUDRegular priceUnit price / per$345.00 AUDSale price $295.00 AUDSale -
Sale
Daisy Wave Top
No reviewsRegular price $75.00 AUDRegular priceUnit price / per$145.00 AUDSale price $75.00 AUDSale -
Recycled Plastic Basket
2 reviewsRegular price $65.00 AUDRegular priceUnit price / per$115.00 AUDSale price $65.00 AUDSale -
Recycled Basket - Blue
1 reviewRegular price $60.00 AUDRegular priceUnit price / per$115.00 AUDSale price $60.00 AUDSale -
Sale
Daisy Fields Shirt
1 reviewRegular price $155.00 AUDRegular priceUnit price / per$225.00 AUDSale price $155.00 AUDSale -
Sale
Wave Jeans
Regular price $112.50 AUDRegular priceUnit price / per$225.00 AUDSale price $112.50 AUDSale -
Say gift card
Regular price From $25.00 AUDRegular priceUnit price / per -
Sale
Wrap Top (Ditsy)
1 reviewRegular price $126.00 AUDRegular priceUnit price / per$180.00 AUDSale price $126.00 AUDSale -
Upcycled Denim Jacket
Regular price $350.00 AUDRegular priceUnit price / per$0.00 AUDSale price $350.00 AUD
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Let customers speak for us
from 23 reviewsMy first Say purchase - LOVE this shirt. Beautiful cotton and embroidery. So much thought in the detail - I especially love how if you flip the cuffs, there's little embroidered flowers there too.
Quality all-round.... I will be wearing this beauty for many years to come.

It has been admired whilst supermarket shopping, , so much so , a lady I met at the check out bought two!

Oh my goodness, this top arrived today and it is too divine! I cannot wait to wear it. I bought a size 8 andf it fits perfectly and the quality is amazing. I would highly recommend Say the Label. I already have my eye on a few other pieces that I am sure to add to my wardrobe.

I'm in love with my new blouse and got many compliments already. Sophie was really sweet and helped me pick out a blouse to my liking which I really appreciate :) I got mine in S and it's slightly oversized just how I like it! Thanks so much!

I spent years only shopping second hand because I never found pieces and items that truly felt like ME, and was accessible and sustainable! Fun cuts, buttons, details and true craftsmanship. Say was the first new brand that I have truly invested my money in, and become utterly obsessed with. Every piece is beautifully crafted, and their customer service is above and beyond !!
Fits everything including my laptop and water bottle!! Very comfortable over the shoulders. BONUS it elevates your outfit. Highly recommend :)

Absolutely love this skirt, it is so flattering and cute for summer

Lovely top, well made, amazing quality! However the colour is more cream than white and so a bit different to what is depicted in the ad

I love this jacket, unique styling, touch of whimsy about it, and it works with casual jeans or to add an edge to a more formal look. Thanks Sophie!

Love the shirt, sizing is perfect and i’m very happy with the quality!!!

The sweetest top I own now, fits really well, attention to details is amazing and the neck line isn’t too low which I have found with other tops like this so I don’t have to worry about my bra showing :))

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