Hello, I am Sophie the founder behind Say the Label!
Before starting Say, the Label, I spent years immersed in the world of global
textile design.
After studying Textile Design, and graduating as Australian Textile Designer of the Year. I spent three years working in the global textile industry.
But what stayed with me the most was a deep admiration for traditional craftsmanship, particularly the techniques I encountered in India, where textiles aren’t just materials, they’re stories.
I started Say to create what I felt was missing in most wardrobes: clothing that merges artisanal craftsmanship with a sense of modern femininity.
Pieces that are expressive, considered, and made to be worn again and again.
In a time where everyone seems to be dressing the same, chasing trends and speed, Say is a quiet rebellion.
We take everyday essentials and elevate them, with considered silhouettes, hand-finished details, and stories stitched into every piece.
Say is for the ones who dress with intention.
Who find meaning in the little things.
Who want to wear something that says something.