For the pieces you'll reach for again and again.

The ones that make getting dressed feel easy.
The ones that become part of your story.

For a limited time, enjoy 30% off sitewide as part of our Mid Year Sale.

One of the very few sales we run ❤️
Wrap Top - French Navy
Sale

Wrap Top - French Navy

Wrap Top - French Navy
$126.00
$126.00 $180.00
Say the Label Peggy Shirt Ivory Cotton Poplin Women's Shirt Australia
Sale

Peggy Shirt - Ivory

Peggy Shirt - Ivory
$167.30
$167.30 $239.00
Say the Label Signature Long Sleeve Chocolate Three Quarter View
Sale

Signature Long sleeve - Chocolate

Signature Long sleeve - Chocolate
$101.50
$101.50 $145.00
Daisy Asymmetric Top - Ivory
Sale

Daisy Asymmetric Top - Ivory

Daisy Asymmetric Top - Ivory
$115.50
$115.50 $165.00
Say the Label Signature Long Sleeve Ivory Three Quarter View
Sale

Signature Long Sleeve - Ivory

Signature Long Sleeve - Ivory
$101.50
$101.50 $145.00
Say the Label Wave Denim Dress with signature wavy placket and mother-of-pearl buttons, front view
Sale

Wave Denim Dress

Wave Denim Dress
$206.50
$206.50 $295.00
Say the Label Daisy Asymmetric Top in navy with daisy embroidery, worn with a beige skirt
Sale

Daisy Asymmetric Top - Navy

Daisy Asymmetric Top - Navy
$115.50
$115.50 $165.00
Say the Label Zoe Asymmetric Blouse with rice-stitch detail, worn with beige trousers
Sale

Zoe Asymmetric Blouse

Zoe Asymmetric Blouse
$154.00
$154.00 $220.00
Say the Label Peggy Shirt in chocolate cotton poplin worn with a latte mini skirt, front view
Sale

Peggy Shirt - Chocolate

Peggy Shirt - Chocolate
$167.30
$167.30 $239.00
Say the Label Daisy Asymmetric Top in noir black with daisy embroidery, worn with a black skirt
Sale

Daisy Asymmetric Top - Noir

Daisy Asymmetric Top - Noir
$115.50
$115.50 $165.00
Say the Label Wave Mini Skirt in latte worn with a brown blouse, front view
Sale

Wave Mini Skirt - Latte

Wave Mini Skirt - Latte
$146.30
$146.30 $209.00
Say the Label Signature Tee in powder blue with contrast blanket-stitch trim, front view
Sale

Signature Tee - Powder Blue

Signature Tee - Powder Blue
$87.50
$87.50 $125.00
Say the Label Signature Tee in navy with contrast blanket-stitch trim and embroidered logo, front view
Sale

Signature Tee - Navy

Signature Tee - Navy
$87.50
$87.50 $125.00
Say the Label Signature Tee in chocolate with blush pink blanket-stitch trim, front view
Sale

Signature Tee - Chocolate

Signature Tee - Chocolate
$87.50
$87.50 $125.00
Say the Label Wave Denim Jacket worn open over a white top with floral-print pants
Sale

Wave Denim Jacket

Wave Denim Jacket
$227.50
$227.50 $325.00
Gigi Quilted Jacket
Sale

Gigi Quilted Jacket

Gigi Quilted Jacket
$196.00
$196.00 $280.00

EVERYTHING IS IN THE DETAILS

Say pieces have a way of being recognised from across the room. Every stitch, every button, every seam is placed with purpose. That's just how we work.

Handcrafted with intention

Made in close collaboration with skilled artisans in India, honouring traditional techniques in a modern wardrobe. We believe in building better.

Worn forever, not just for now

We design pieces that outlast trends. Natural fibres, considered silhouettes, and the kind of quality you feel the moment you put it on.

What we are loving!
Chloe Cross Stitch Blouse
Sale

Chloe Cross Stitch Blouse

Chloe Cross Stitch Blouse
$126.00
$126.00 $225.00
Say the Label Daisy Asymmetric Top in blush pink with daisy embroidery, worn with jeans
Sale

Daisy Asymmetric Top - Blush Pink

Daisy Asymmetric Top - Blush Pink
$115.50
$115.50 $165.00
Selene Suiting Skirt
Sale

Selene Suiting Skirt

Selene Suiting Skirt
$157.50
$157.50 $225.00
Upcycled Denim Jacket
Sale

Upcycled Denim Jacket

Upcycled Denim Jacket
$196.00
$196.00 $280.00
Ditsy Embroidered Shirt
Sale

Ditsy Embroidered Shirt

Ditsy Embroidered Shirt
$139.44
$139.44 $249.00
Daisy Asymmetric Top - Chocolate
Sale

Daisy Asymmetric Top - Chocolate

Daisy Asymmetric Top - Chocolate
$115.50
$115.50 $165.00
Daisy Wave Top
Sale

Daisy Wave Top

Daisy Wave Top
$81.20
$81.20 $145.00
Wave Denim Skirt
Sale

Wave Denim Skirt

Wave Denim Skirt
$126.00
$126.00 $180.00
Lola Cutwork Shirt
Sale

Lola Cutwork Shirt

Lola Cutwork Shirt
$100.80
$100.80 $180.00
Eva Top
Sale

Eva Top

Eva Top
$131.60
$131.60 $235.00
Winnie Tie Blouse
Sale

Winnie Tie Blouse

Winnie Tie Blouse
$157.50
$157.50 $225.00
Lily Asymmetric Peplum Tie Blouse
Sale

Lily Asymmetric Peplum Tie Blouse

Lily Asymmetric Peplum Tie Blouse
$126.00
$126.00 $225.00
Lily Short
Sale

Lily Short

Lily Short
$86.80
$86.80 $155.00
Wave Denim Skirt (Ivory)
Sale

Wave Denim Skirt (Ivory)

Wave Denim Skirt (Ivory)
$126.00
$126.00 $180.00
Flora Dress
Sale

Flora Dress

Flora Dress
$137.20
$137.20 $245.00
Flora Wrap Skirt
Sale

Flora Wrap Skirt

Flora Wrap Skirt
$89.60
$89.60 $160.00
Wave Denim Skirt (Ivory)
Sale

Wave Denim Skirt (Ivory)

Wave Denim Skirt (Ivory)
$126.00
$126.00 $180.00
Flora Dress
Sale

Flora Dress

Flora Dress
$137.20
$137.20 $245.00
Flora Wrap Skirt
Sale

Flora Wrap Skirt

Flora Wrap Skirt
$89.60
$89.60 $160.00